tag:blogger.com,1999:blog-7576054362699416969.post3473168892542569763..comments2023-12-02T02:39:45.590-08:00Comments on life or its equivalent: Do ads really over-promise?djhttp://www.blogger.com/profile/12346425506321972142noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7576054362699416969.post-43757714086587236772009-12-21T03:13:03.651-08:002009-12-21T03:13:03.651-08:00Sony, thanks for writing. You're right, advert...Sony, thanks for writing. You're right, advertising is too expensive to put out without knowing the outcome. Then again, it's not a science. Success is never guaranteed. Some ads work, some don't, just like movies. <br />About ads without hyperbole, there are lots of successful examples. Sprite for instance says, all the product does is quench thirst. Benneton, believes all fashion brands sound alike, so they prefer to talk about issues in their ads rather than the product. Years back Sainsbury's, Harrods and Timberland ads used to be purely about features without exaggeration. <br />Joshidjhttps://www.blogger.com/profile/12346425506321972142noreply@blogger.comtag:blogger.com,1999:blog-7576054362699416969.post-28137545317955998392009-12-02T10:26:09.549-08:002009-12-02T10:26:09.549-08:00I think the ad makers and agencies know exactly wh...I think the ad makers and agencies know exactly what they are doing. An ad is simply too expensive to put it out there in the public to be ignorant about how its going to work. I think careful studies and research will be conducted to see if people are accepting the concept etc. I think what we see out there is a reflection of what the audience is attracted to. Its sad that the tastes have deteriorated to such shallow levels, but i guess that's something everyone on an individual level will need to take an effort for themselves. <br /><br />At the moment, I really doubt anyone's going to bother about a shampoo with an average looking girl with dirty hair who washed her hair and magically turned into an average looking girl with normal hair, without any shiny glow around her hair or graphical representations of how the shampoo helped make that hair into fine silky threads. Of course it would work if that too was exaggerated into almost a spoof of regular shampoo ads... but that's suggesting exaggeration as well :)Sonyhttps://www.blogger.com/profile/10592290717840858709noreply@blogger.com